Friday saw SNAP fall 26.6% after earnings failed to impress which they blamed on Apple's change of privacy laws that stopped users from accessing their platform successfully. This could definitely be the reason but other variables include TikTok taking over that space, less users and lockdowns now being lifted just meant less people needed to use Snapchat for fun and communication.
Peaking at $83.25 per share over the past year and now hitting $55.06 the world's eyes are on this stock today as the market reopens. Previous resistance levels see SNAP bouncing back from $48 and $52 but they may even be broken today if investors have had enough of this stock and company. Let’s face it...who uses Snapchat and for what reasons? When was the last time you saw it being advertised? It’s been a downward spiral for this Facebook owned company and the worst is maybe yet to come.
Facebook also may face a big stock pullback with their earnings due later this month with many investors citing sell offs as the best way to protect their investments during these uncertain times.