Once valued at $18.68 per share and now at $3.13 it’s safe to say the company has not delivered on anything and it could soon be game over for this once promising company.

Recovering from the 20% across the board negatives of the pandemic and rallying back up over $12 was short lived when the downturn hit in early 2021 thanks to revenue and estimate misses which have happened in each and every quarter. There has been no positive news to get this stock going in a positive direction.

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Major fund managers and stock market analysts have marked this stock as a HOLD position due to no real fundamentals that show which way this stock should go. Volume is low and pre markets show negatives most days, it’s hard to see where the upwards trend for this stock will begin to show.

With Black Friday, Cyber Monday and Christmas all in full swing, it would have been the perfect time for Smile Direct Club to up their promotions and increase revenue but a couple of posts on their 11.8k follower Twitter about 50% off teeth whitening LEDs left a lot to be desired. This company needs a new CEO and CMO to get it out of this never ending black hole.