Beyond Meat is a company that offers none meat products that are made from plant based products without GMOs. The food contains healthy proteins, fats and minerals plus carbohydrates that come from ingredients such as beans, peas and brown rice.

The world is becoming more Vegan friendly by the day with over 3% of the entire population estimated to be fully Vegan and meat eaters now more inclined to try the diet or enjoy the food. It's a market that is growing massively. So why is the BYND stock dropping?

The stock surged to $220.46 per share during the pandemic with more people wanting to become healthier or to at least try something new whilst locked down but as of October 25th 2021 the stock just crashed a further 11.6% bringing it down to just $95.80 per day. That’s just $4 above it’s lowest point in the past 52 weeks.

Image courtesy of Finance.Yahoo.com

You see the brand popping up in major and minor retailers with large chains such as Sainsburies and Carl’s Jr and it’s range constantly growing but the issue remains the same - why is this brand not growing?

The truth is people behind BYND don’t know marketing and nor do they know social media. Can you recall a time that you have seen a Beyond advertisement? Let alone a one that made you have to rush out to buy the burger or another product to try? Me neither! They need to tell the world about their products, show off the health benefits and put it to the population to taste test. Without this the brand will not have the exposure it needs to make it’s play vs the big boys of this space.